Green Square is proud to be sponsoring Doddie’s Triple Crown 2026, supporting the My Name’5 Doddie Foundation and its vital fundraising for motor neuron disease (MND) research. To donate or follow the ride, visit: justgiving.com/campaign/triplecrown26 Doddie’s Triple Crown is the 2026 edition of Rob Wainwright and Mark Beaumont’s epic annual cycling challenge, created to raise […]
Tony Walford argues that while the largest agency deals may dominate the headlines, it is smaller firms that are generating the greatest volume, competition and momentum in today’s marcomms M&A market. I had the pleasure of being on a panel at The Drum’s Predictions event a couple of weeks ago. I talked about how, last […]
Just last week, Tony Walford, a partner at finance and M&A advisory firm Green Square Associates, told The Drum that “this year will certainly be the year of the indie.” Walford’s not the only one making that prediction – one that’s based on continued struggles for some of the marketing world’s biggest networks and ensuing […]
Watch Green Square partner Tony Walford share his perspective on The Shape of Agencies to Come for The Drum Predictions 2026. As holding companies invest heavily in AI, streamline structures and cut headcount in the race for efficiency, the agency landscape is undergoing fundamental change. With legacy agency brands such as DDB and FCB set […]
We are delighted to have advised Missouri Creative, a brand strategy and design agency based in London, on its acquisition by Ruder Finn, one of the world’s largest global independent integrated marketing and communications agencies. Founded in 2013 by Paul Brennan and Stuart Wood and powered by a “Show Me” mantra inspired by its US […]
WPP’s annus horribilis is ending with another blow – it’s been relegated from the FTSE 100. Green Square’s Barry Dudley draws an unlikely parallel to the comeback story of M&S that might give CEO Cindy Rose hope that it can make a return. You have probably already heard about the staggering drop in WPP’s stock […]
After weeks on a listening tour, Cindy Rose met investors for the first time as CEO with a stinging set of Q3 results, but also a notably steady hand. Greensquare’s Barry Dudley says her delivery signals a new kind of leadership at WPP. But will that be enough? Just two months into her tenure, WPP chief executive […]
Green Square partner Barry Dudley recently hosted The Drum Live Panel discussion – The Omnicom / IPG shakedown The event took place amid significant shifts in the global advertising holding companies landscape as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to face a marketing […]
Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a new wave of VFX and production talent can seize the moment and redefine the industry’s future. Soon after Technicolor collapsed earlier this year, I wrote in […]
Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the first AI-era agency network – is a genuine game-changer for media agencies or just glossy boardroom spin. Horizon Global is to be a new entity focused […]