We are delighted to announce the sale of London-based eCRM/CRM agency Underwired to creative communications agency Gratterpalm. The deal, advised by Green Square, Gordons Brown Butler and Lewis Silkin, will see the companies join to have a combined headcount of 170, and a combined fee income of £12m. Gordon Bethell, managing partner of Gratterpalm, said: […]
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Green Square advises KADENCE INT’L on its sale to Cross Marketing Group (CMG)
We’re delighted to announce the sale of Singapore registered KADENCE INT’L, one of the world’s largest global independent marketing insight agencies, to Tokyo based, Nikkei listed CROSS MARKETING GROUP (CMG). Employing over 350 people across 7 offices in Asia, US and Europe, Kadence was founded by Simon Everard, the Group Chairman, with a simple mission: […]
Green Square advises KADENCE INT’L on its sale to Cross Marketing Group (CMG)
We’re delighted to announce the sale of Singapore registered KADENCE INT’L, one of the world’s largest global independent marketing insight agencies, to Tokyo based, Nikkei listed CROSS MARKETING GROUP (CMG). Employing over 350 people across 7 offices in Asia, US and Europe, Kadence was founded by Simon Everard, the Group Chairman, with a simple mission: […]
Publicis-Sapient buyout analysis: The deal no one saw coming is about reach, not scale.
Wow – nobody saw that one coming. It’s not every Monday morning one wakes up to discover that one of the biggest deals in the history of advertising has just been agreed, and kept so secret. The first most of us knew about this was a piece on the Wall Street Journal’s site yesterday evening […]
Green Square advises Less Packaging Company on its sale to DS Smith plc
We’re delighted to announce the sale of the packaging consultancy Less Packaging Company to London Stock Exchange listed packaging and recycling group DS Smith plc. This transaction brings significant consultancy expertise to DS Smith in a world where packaging reduction and more environmentally sound logistics are becoming key. As a packaging business itself, DS Smith […]
Green Square advises pd3 on Management Buy Out
We’re delighted to announce the management buy-out of creative agency pd3. Working with both the founder, Paul Tully, Head of legal Lamia Tully, and Creative Director, Cat Botibol in a collaborative context, Green Square was able to put together a transaction that allowed Paul to realise value and exit the business with Cat taking over […]
Green Square’s US partner R&D Venture Partners advises Twist Image on its sale to J.Walter Thompson
R&D Venture Partners are delighted to have advised Canadian based full-service digital marketing agency Twist Image on its acquisition by J. Walter Thompson
With a hat-trick of acquisitions, WPP is stealing a march on its rivals in Brazil
Back in 2001, an economist named Jim O’Neill wrote a paper for Goldman Sachs in which he coined a brand-new acronym – the BRIC economies. Since then, of course, said acronym has come into widespread daily use as a symbol of the apparent shift in global economic power away from the developed G7 economies towards […]
Green Square advises Bridgethorne on its sale to Ceuta Holdings
Green Square is delighted to announce the sale of category management, shopper marketing and analytics consultancy Bridgethorne Limited to US VC backed Ceuta Healthcare Group. Founded in 1997, Bridgethorne delivers its services via three core routes – consultancy, outsourcing and capability training for some of the world’s best known FMCG, retail and healthcare brands, including […]
Engine’s buyout – Have we just witnessed the birth of a significant new holding group?
One of the great things about this industry – and particularly in the M&A space – is its ability to constantly surprise you. Here at Green Square, I’ve lost count of the number of times we’ve said “Nobody saw that one coming!” Life’s never dull, that’s for sure. It happened again this week, with the private […]