Latest News
Engine’s buyout – Have we just witnessed the birth of a significant new holding group?
One of the great things about this industry – and particularly in the M&A space – is its ability to constantly surprise you. Here at Green Square, I’ve lost count...
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Rupert Murdoch and Time Warner: Brace yourself for the biggest media battle of all time
Even by the old buccaneer’s standards, it was a daring, improbable approach – one that may have been rebuffed, but which may spark off one of the biggest media...
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The Telegraph – SME Masterclass: How to deal with difficult customers
All customers are not created equal and sometimes they can be more trouble than they are worth. Here’s how to deal with the difficult ones: 1. Decide what the...
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Apple and Beats: What Apple gains from the biggest deal in its history
After a month’s worth of rumour and speculation, Apple finally confirmed its purchase of the Beats headphone and streaming business (or, to give it its full name, Beats Electronics)...
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The Publicis Omnicom deal is off – so why did it fail?
Its unravelling was as fast and as surprising as its announcement: the $35bn Publicis-Omnicom merger – the biggest deal in the history of advertising – is off, it emerged...
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Green Square advises ISP on its sale to Sovereign Capital
ISP is the one of the largest independent foster care agencies in the UK with over 300 children in care across seven centres. It offers a unique integrated model...
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Will Big Blue rule the world of Big Data?
We’ve often written in The Drum over the past year or so about non-marcomms companies getting in on the marcomms game, be they the likes of news and magazine...
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Omnicom’s media networks gain new mobility
“One of the reasons this is happening,” commentators said last year when news of the Publicis-Omnicom mega-merger first broke, “is because Publicis is strong in digital and Omnicom isn’t”....
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Facebook’s $19bn WhatsApp buy: bubble or bargain?
We’re all used to Silicon Valley giants paying sky-high prices for tiny companies yet to make a profit, but $19bn? Unless you’ve been in some sort of news-free bubble...
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Why has Google spent £2bn on thermostats?
Rather than writing about the week’s big news – IPG’s much commented upon purchase of Profero – I thought that it might be more interesting to look at another...
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