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Apple and Beats: What Apple gains from the biggest deal in its history

After a month’s worth of rumour and speculation, Apple finally confirmed its purchase of the Beats headphone and streaming business (or, to give it its full name, Beats Electronics)...

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The Publicis Omnicom deal is off – so why did it fail?

Its unravelling was as fast and as surprising as its announcement: the $35bn Publicis-Omnicom merger – the biggest deal in the history of advertising – is off, it emerged...

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Green Square advises ISP on its sale to Sovereign Capital

ISP is the one of the largest independent foster care agencies in the UK with over 300 children in care across seven centres. It offers a unique integrated model...

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Will Big Blue rule the world of Big Data?

We’ve often written in The Drum over the past year or so about non-marcomms companies getting in on the marcomms game, be they the likes of news and magazine...

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Omnicom’s media networks gain new mobility

“One of the reasons this is happening,” commentators said last year when news of the Publicis-Omnicom mega-merger first broke, “is because Publicis is strong in digital and Omnicom isn’t”....

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Facebook’s $19bn WhatsApp buy: bubble or bargain?

We’re all used to Silicon Valley giants paying sky-high prices for tiny companies yet to make a profit, but $19bn? Unless you’ve been in some sort of news-free bubble...

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Why has Google spent £2bn on thermostats?

Rather than writing about the week’s big news – IPG’s much commented upon purchase of Profero – I thought that it might be more interesting to look at another...

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Marcomms Down Under: on the up?

I had the pleasure of writing this article from Australia (where I was for the last couple of weeks of the year), whilst absorbing myself in the marketing culture...

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New Havas boss gets 2014 off to an intriguing start with coy sale stance

The new year couldn’t have gotten off to a better start – at least for M&A buffs in the marcomms industry. Just yesterday (9 January), Yannick Bolloré, the newly-installed...

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What to expect from WPP, Aegis-Dentsu, Publicis-Omnicom, IPG et al in 2014

So, farewell then 2013, the year that saw the biggest deal (the $35bn Publicis-Omnicom mega-merger) in the history of the marketing communications industry. It was a good year for...

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