Green Square has appointed Naked Communications group COO Barry Dudley as a full time partner alongside Andrew Moss and founding partner Tony Walford. Since its inception in 2008, Green Square has become a widely recognised corporate finance and advisory practice that has been awarded ‘Niche UK Corporate Finance Boutique of the Year’ by ACQ Magazine and ‘Firm of the Year’ by M&A International Magazine.
Dudley is a well-known name in the marketing communications industry and built his name when he joined Naked – described by the FT as ‘marketing’s most creative business’ – in 2003 as its fourth partner. He spearheaded the agency’s international expansion as it grew from 25 employees in the UK to having a global footprint by 2008 with a headcount of over 300 across four continents. Later that year he led the sale of the agency to Photon, the 14th largest global marketing services group, based in Australia. In 2010, alongside his Naked role he was appointed COO of Photon’s International Agency Division.From 1988 to 2003 as a qualified FCA Dudley held a series of consulting roles with Kingston Smith, Andersen and Deloitte advising technology, media and marketing businesses including BSkyB, WPP and Cable & Wireless.
Green Square’s Tony Walford comments: “Barry has a unique mix of both people and technical skills that’s hard to come by and we are extremely pleased to welcome him on board. He has proved himself as an entrepreneur in his own right, transforming Naked from a small start-up and selling it as a global network five years later. He’s also got the hard financial and consulting skills and incredibly broad tech, media and marketing knowledge that’s needed to deliver what we promise Green Square clients.”
Barry adds: “I’ve known Tony for many years and his energy and creativity have always impressed me. When you couple that with his integrity, tenacity and real passion for the marketing comms space and Andrew’s technical ingenuity and clear thinking, you have a winning formula.”
“The client centred vision for Green Square is a compelling one which has driven it to become one of the leaders in its space. I’m proud to be joining a firm that has built such a brilliant reputation. Tony, Andrew and the team truly understand the entrepreneurial spirit that characterises our sector and are skilled in helping talented agency heads plan for business success.”