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Where WPP goes next after annus horribilis and flat (at best) 2025 revenue predictions. Tony Walford writes in The Drum
Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark...
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R/GA going indie in PE deal is a sign of the times amid holding company shakeout. Barry Dudley writes in The Drum
R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s...
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Will Technicolor’s demise be the start of a brave new world for creative production? Nick Berry writes in The Drum
The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square partner Nick Berry examines how production is changing...
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Will its new three-year management plan be enough for Dentsu to regain competitiveness? Barry Dudley writes in The Drum
After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its international business. Green Square partner Barry Dudley assesses its chances of...
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How IPG weathered the storm of a tough 2024. Barry Dudley writes in The Drum
While all eyes are on its impending merger with Omnicom, IPG is still its own business – for now. Barry Dudley delves into its 2024 results to find out...
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The road ahead for advertising’s new big two – Publicis and Omnicom – in 2025. Barry Dudley writes in The Drum
As advertising’s leaders of the pack report similarly strong 2024 financials, Barry Dudley decodes their earnings calls and explains how their journeys will drastically diverge in 2025. Given its...
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Green Square advises Big Sky Communications on its acquisition by Ruder Finn
We are delighted to have advised Big Sky Communications Inc, a San Jose based Customer Marketing and Advocacy agency, on its acquisition by New York headquartered Ruder Finn, one...
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Do the first large marketing M&A moves of 2025 indicate a trend for the year? Tony Walford writes in The Drum
From Getty acquiring Shutterstock to Bauer buying Clear Channel and Publicis bringing together Leo Burnett Global and Publicis Worldwide, it’s been a busy start to the year for M&A....
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Unlimited Potential – The Agency Group Thriving Under Accenture Song. Tony Walford Comments In Creative Salon
Discussing the evolution of the business since its merging with the global consultancy, chief executive Chris Mellish outlines why Unlimited is only just getting started. UNLIMITED is riding the...
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Strap in – 2025 is expected to deliver an M&A ramp up and here’s why. Tony Walford writes in The Drum
2024 was bookended by two Omnicom deals – Flywheel in January and Interpublic in December – which got us all excited. Green Square’s Tony Walford explains why he expects...
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