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Tony Walford is pleased to have been invited as a guest on the Agency Works A-Game webinar on 19th September, where he’ll be discussing the key drivers of agency...

Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could...

We are delighted to have advised Precious Media (“Precious”), a connected commerce digital agency based in London, on its acquisition by MSQ, the next-generation creative, technology and media company...

Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As...

Our partner Tony Walford is delighted to be speaking with HaysMac at Cannes on their panel discussing the changing landscape in M&A across the creative and tech industries. It’s...

Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green...

We are proud to have advised Amplify, a global creative agency specialising in brand experience, entertainment and culture, on its sale to Common Interest. With over 200 people and...

Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the...

Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark...

R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s...