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The Drum Live Panel Compered by Barry Dudley: Holdco veterans declare ‘a new era for independents’

The Drum Live 2025 is now in full swing, featuring two days of debate and comment that bring their audience into the live workings of The Drum. What do...

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The Omnicom / IPG shakedown – Panel Debate Lead by Barry Dudley at The Drum Live, 24th September 2025

There’s lots happening in the global advertising holding companies as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to...

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The A-game: From revenue to real value. Tony Walford guest appearance on the Agency Works webinar 19th September.

Tony Walford is pleased to have been invited as a guest on the Agency Works A-Game webinar on 19th September, where he’ll be discussing the key drivers of agency...

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S4 confirms MSQ merger talks – here’s why a deal could tempt both parties. Barry Dudley writes in The Drum

Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could...

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Green Square advises Precious Media on its acquisition by MSQ

We are delighted to have advised Precious Media (“Precious”), a connected commerce digital agency based in London, on its acquisition by MSQ, the next-generation creative, technology and media company...

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Why the writing was on the wall for Mark Read at WPP. Tony Walford quoted in The Drum

Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As...

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“Own Something or Own Nothing” – M&A Is Reshaping the Creative Industries. Tony Walford speaking at Cannes Lions

Our partner Tony Walford is delighted to be speaking with HaysMac at Cannes on their panel discussing the changing landscape in M&A across the creative and tech industries. It’s...

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This is the year of the indie agency. And 2026 will be the year of outstanding creativity. Tony Walford writes in The Drum

Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green...

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Green Square advises Amplify on its acquisition by Common Interest

We are proud to have advised Amplify, a global creative agency specialising in brand experience, entertainment and culture, on its sale to Common Interest. With over 200 people and...

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S4 Capital at a crossroads: stability, struggles and strategic speculation. Tony Walford writes in The Drum

Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the...

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