The power of just one: how simplification may be paying off for one holding group

What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week won acclaim from commentators and investors when it unveiled a wide-ranging […]

Blockchain: the answer to programmatic advertising’s woes

  Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placements? The advantage a blockchain has is that it’s very secure, and that records cannot […]

The perfect storm that’s blowing up in media

Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is. In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern […]