Our partner Tony Walford is delighted to be speaking with HaysMac at Cannes on their panel discussing the changing landscape in M&A across the creative and tech industries. It’s at a fabulous villa in Super-Cannes on Tuesday 17th June from 4:00pm to 6:30pm, drinks and nibbles provided (plus lots of networking opportunities). If you’d like […]
Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until they herald a new era of creativity, says Green Square’s Tony Walford. At the 2025 Predictions event run by The Drum in February, I was asked what I thought the year would bring for the […]
We are proud to have advised Amplify, a global creative agency specialising in brand experience, entertainment and culture, on its sale to Common Interest. With over 200 people and offices in London, Paris, NY, LA and Sydney, and having been awarded Campaign’s Brand Experience Agency of the Decade, Amplify is a world leader with clients […]
Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the future may hold for the marcomms firm following its latest financials. This time last year, S4 Capital’s press release said that for 2024: “We are targeting […]
Green Square’s Tony Walford examines where things went wrong after the holding company’s 2024 results sent shares sliding. 2024 was something of an annus horribilis for WPP and Mark Read, posting the worst figures of the global groups in marcomms with like-for-like net revenue down 1.0% to £11.4bn in the year. This compares to Publicis […]
R/GA has become an independent agency again after 23 years under IPG management. With backing from private equity firm Truelink, it plans to create a new model. Green Square’s Barry Dudley looks at the deal. I met Bob Greenberg around 20 years ago during my time at Naked Communications when we discussed how we may […]
The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square partner Nick Berry examines how production is changing and what will fill the void. Many people are still reeling from Technicolor’s sudden fall from grace, going into administration with the loss of up to […]
After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its international business. Green Square partner Barry Dudley assesses its chances of success and what it means for Dentsu’s teams around the world. Much like IPG, Dentsu had a tough 2024 in terms of its general trading – […]
While all eyes are on its impending merger with Omnicom, IPG is still its own business – for now. Barry Dudley delves into its 2024 results to find out what to expect between now and the new holding company empire taking shape. Two weeks ago, we saw some strong 2024 annual results for Publicis and […]
As advertising’s leaders of the pack report similarly strong 2024 financials, Barry Dudley decodes their earnings calls and explains how their journeys will drastically diverge in 2025. Given its strong performance over the previous three quarters, it probably comes as no surprise to hear that Publicis continued that momentum in Q4. Indeed, it came in […]