The advertising giant reported better-than-expected profits and revenues, reflecting a trend of increasing brand spend – despite high inflation – across the industry. Omnicom Group, the world’s second-largest advertising holding company (behind French titan Publicis), reported its second-quarter financial results Tuesday evening after trading closed. The results beat Wall Street estimates on both profit and […]
The 2024 Communique Awards, the flagship annual event for the health and medical communications industry, took place on July 4th. This prestigious occasion brought together the brightest agencies and most innovative projects in the sector. Green Square, in collaboration with Passion Partnership, was thrilled to sponsor the brand-new “Excellence in Pro Bono Working” category. This award […]
We’re very pleased to be sponsoring the “Excellence in Pro Bono Working” award at tomorrow’s Communiqué Awards with Passion Partnership. In May’s edition of PM Live, Tony Walford shares his thoughts on the ongoing consolidation in the healthcare marketing industry. Healthcare and medical communications have long been favoured sectors for investors. Unlike many of the […]
As part of The Drum’s Health & Pharma Focus, Green Square’s Tony Walford analyses mergers and acquisitions in the sector and looks at what is driving investor interest. Given medicines and therapy purchases are often necessity purchases, less prone to reductions in discretionary spend, and coupled with the significant size of pharma marketing budgets, it […]
Stagwell’s latest agency acquisition is Pros in Brazil, its first in the potentially lucrative Latin America market. With the deals coming thick and fast, Green Square founder, Tony Walford, puts Mark Penn’s latest deal into context. This morning’s news of Allison’s acquisition of São Paulo’s PROS Agency is the fourth acquisition by Stagwell this year […]
As the flagship annual health and medical communications industry award event, we’re excited to be sponsoring the new “Excellence in Pro Bono Working” category. This award recognises sector-leading work in this field by celebrating those agencies and in-house departments who are investing their time and expertise to make a positive impact on issues that need […]
Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not comment on […]
Green Square Associates is delighted to have advised the brilliant team at Given on their acquisition by Anthesis the largest group of dedicated sustainability professionals globally. Given was founded in 2009 by co-founder and CEO Becky Willan. Its London-based team of 50+ experts work with C-Suite decision makers to define, embed and activate purpose to […]
S4 Capital has reported a 25% drop in core earnings after what the group described as a “difficult” 2023. Will things get any easier in 2024? Green Square’s Tony Walford examines its prospects and explores whether a mooted mega-merger could offer salvation. Sir Martin Sorrell is an incredibly resilient character, indeed potentially the most resilient […]
Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content and will combine it with its San Francisco-based global marketing and comms consultancy Allison. The Sidekick Group, an award-winning collective of specialist agencies, was launched in 2021 when experiential agency Kreate and content agency Many […]