JON PRIEST – PARTNER

29th August 2019

Jon was co-founder of SPA, an insight and data agency, which became the largest independent of its type in the UK before exiting to private equity and becoming Future Thinking – a buy and build business platform for data science, market research and insight. Under Jon’s tenure, Future Thinking undertook a €20m fundraise to drive European organic and acquisitive growth, increasing its revenue by 5 times. Employing over 300 people, with offices across Europe and MENA, it became one of Europe’s largest PE backed independent insight companies.

Having exited Future Thinking, Jon joined Green Square in 2021. Jon is also an adviser to the PE firm, Connection Capital, where he sits as non-exec on the board of IFF. Jon’s main area of expertise is M&A, growing and managing people businesses, post-acquisition integration, strategy and NXD roles. Jon enjoys cricket, cooking and live music.