Green Square advises The Boundary on its deal with Mobeus

20th May 2021

The Boundary is a visualisation studio pioneering the use of digital technologies to represent the built environment. It’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery.

Founded in 2014, The Boundary rapidly gained an international reputation as a leading Architectural Visualisation studio, working with globally-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects. Excellence in the architectural sector has enabled the business to roll its services into new verticals, including luxury automotive and eCommerce.

Supported by Mobeus, The Boundary will leverage its leading position in Architectural Visualisation services globally, investing in sales and marketing, acquisitions, the creative team and technology, and it will continue to step towards and disrupt new sectors.

Mobeus Investment Manager Dominic Draysey, commented:

“We are hugely impressed by the exceptional client base that the team has attracted, which is a testament to the quality of work that The Boundary delivers. Henry Goss and Peter Guthrie are pioneers in Architectural Visualisation, which, when aligned with Tom’s commercial skills creates a very compelling growth opportunity. We are really excited to be backing them and supporting their organic and acquisitive growth aspirations over the coming years.”

CEO of The Boundary Tom Wood, said:

“Mobeus really listened to what we were looking for in a partner and tailored their offer to fit our requirements. We have found a supportive investor who understands and buys into the dynamic and creative culture that has made The Boundary such a success. We are really excited to be driving forwards as a team.

Although I have worked with Private Equity in the past, I knew that I wanted an advisory firm sat beside me to orchestrate the right deal which Green Square really delivered on. The maths was clearly important, but finding the right partner and chemistry was fundamental too – Green Square’s counsel throughout this was instrumental, which has set us up for a very bright and exciting next chapter.”

Barry Dudley, Partner at Green Square commented:

“Working with Tom, Henry and Peter was inspiring – their passion for their work, the desire to innovate, to disrupt, was something to behold. Combining the world class creativity and tech expertise that Henry and Peter inspire throughout the business, with Tom’s highly driven commercial outlook is going to take the business to ever greater heights. Finding the right partner to deliver their aspirations was a great journey that led us to Mobeus. Their supportive but not intrusive approach, demonstrable sector expertise and most importantly their appreciation of what makes entrepreneurs tick, all stood strong through the negotiations and mean The Boundary is now set for even more dynamic and substantial growth.”

The Boundary