Green Square advises Jigsaw Research on its acquisition by Horizon PE backed STRAT7

25th August 2022

Based in Central London with an office in the US, Jigsaw Research is a leading market research and insights consultancy and an MRS Global Agency of the Year. Its team consist some of the industry’s most highly respected insight consultants who have worked both client-side and within advertising groups.

Known in the industry as “the go-to insight consultancy for CEO-led, strategic market facing projects”, it has a highly prestigious and long-term blue-chip client list including Amex, the BBC, Deloitte, GE Healthcare, J&J, Lloyds, PwC and RBS to name a few. Jigsaw has also advised government departments for many years, including the Cabinet Office and HMRC, with the majority of its work delivered globally.

STRAT7 is a fast-growing group of strategic insight consultancies that focuses on the use of technology, data and analytics to enable global businesses to understand, and prepare for, change. Backed by Horizon Capital, it is home to Incite Research, Researchbods, Bonamy Finch and Crowd.DNA, all highly recognised agencies which work together to deliver strategic client insight. STRAT7 is headquartered in London with offices in Europe, North America, Asia and Australia.

Barrie Brien CEO, STRAT7 commented:
“We’re always looking out for exciting, innovative companies to join us. Jigsaw fits the bill perfectly. The quality of the team’s thinking, their creative approaches and their superb client service means they have built a highly trusted and respected brand. This is reflected in excellent client retention levels, strong growth profile and numerous prestigious awards.

Like STRAT7, their approach is also underpinned by a culture of innovation. Our teams are already working together to use Jigsaw’s automated WhatsApp interface in ex-plor, Researchbods’ insight community platform and broader group solutions to provide clients even deeper, richer, real-time insights.
With the Jigsaw team delivering research projects in more than 50 countries across multiple sectors, the partnership continues to boost STRAT7’s presence around the globe”.

Sue van Meeteren, Managing Director, Jigsaw Research commented:
“We have huge admiration for the businesses that are already part of STRAT7 and really excited to be joining the group. It gives us the opportunity to expand our capabilities and provide our clients with additional services, especially in the form of data analytics and international cultural insights; and STRAT7’s international footprint, especially in the US, means we can service our global clients more effectively.

We are very grateful to the team at Green Square for their help in seeing our transaction through. We have known Tony and his colleagues for many years and we always knew that when the time came for us to join a bigger group they would be the right people to help us secure the right deal. Over the years they had invested considerable time in getting to know us. They really understood our business, our commercial ambitions and our requirements for any type of merger or sale – including the difficult intangibles to do with culture and overall fit. They made what was bound to be a challenging process smoother and easier and we are very grateful for their support”.

Tony Walford, Partner, Green Square commented:
“We have had the honour of knowing the Jigsaw team over a long period during which time we have developed very strong professional and personal relationships. It has been an absolute pleasure to help them with their journey and bringing them together with STRAT7 represents a truly excellent fit both strategically and culturally. This is an excellent opportunity for the combined group to accelerate its international expansion and we look forward to hearing great things”.

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