After weeks on a listening tour, Cindy Rose met investors for the first time as CEO with a stinging set of Q3 results, but also a notably steady hand. Greensquare’s Barry Dudley says her delivery signals a new kind of leadership at WPP. But will that be enough? Just two months into her tenure, WPP chief executive […]
Green Square partner Barry Dudley recently hosted The Drum Live Panel discussion – The Omnicom / IPG shakedown The event took place amid significant shifts in the global advertising holding companies landscape as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to face a marketing […]
Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a new wave of VFX and production talent can seize the moment and redefine the industry’s future. Soon after Technicolor collapsed earlier this year, I wrote in […]
Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the first AI-era agency network – is a genuine game-changer for media agencies or just glossy boardroom spin. Horizon Global is to be a new entity focused […]
The Drum Live 2025 is now in full swing, featuring two days of debate and comment that bring their audience into the live workings of The Drum. What do VCCP, FGS Global and Kantar all have in common? Yes, they’re some of the biggest organisations in the marketing world, but there’s something else too: they’re […]
There’s lots happening in the global advertising holding companies as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to face a marketing future destined to be governed by AI, data and automation. So, what does this all mean if you are a brand using one […]
Tony Walford is pleased to have been invited as a guest on the Agency Works A-Game webinar on 19th September, where he’ll be discussing the key drivers of agency value with the inimitable Jay Neale. Register here Every agency owner thinks about growth. Some dream of scaling, others of a future sale, and many of […]
Barry Dudley of Green Square dissects the fledgling talks between S4 Capital and MSQ Partners, exploring strategic fit, the market forces driving the potential deal and what it could mean for Sir Martin Sorrell’s “new-age” marketing group after a turbulent few years. S4 Capital, Sir Martin Sorrell’s ‘new-age’ digital marketing group, has confirmed that it […]
We are delighted to have advised Precious Media (“Precious”), a connected commerce digital agency based in London, on its acquisition by MSQ, the next-generation creative, technology and media company that is one of the world’s fastest-growing marketing groups. Precious will initially retain its brand and transition to MSQ’s M3 Labs over time. Established in 2007, […]
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild around AI and its WPP Media proposition. As WPP exits go, this one was not as shocking as the 10pm Saturday evening bombshell back in 2018 that Sir Martin Sorrell would be stepping down […]