9th October 2025
Green Square partner Barry Dudley recently hosted The Drum Live Panel discussion – The Omnicom / IPG shakedown
The event took place amid significant shifts in the global advertising holding companies landscape as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to face a marketing future destined to be governed by AI, data and automation. So, what does this all mean if you are a brand using one of the agencies owned by IPG, Omnicom, Stagwell, Publicis, WPP, Havas and Dentsu?
The panel explored their views on what the future holds for the holdco model and what the agency your brand is using in the coming years will look like.