Green Square comment as UK ad industry greets Theresa May's Brexit plan
Green Square comment as UK ad industry greets Theresa May's Brexit plan
The Drum reports UK ad industry greets Theresa May's Brexit plan with bated breath. Prime minister Theresa May’s much-anticipated reveal of a “bold and ambitious” Brexit from the European Union's (EU) single market has been met with reserved optimism by the country’s advertising industry.

Her admission that Britain cannot remain part of the single market in the wake of the referendum at least goes some way to quelling the tide of uncertainty it sparked. As the Institute Practitioners in Advertising (IPA) director Paul Bainsfar said: “We now know where we stand, at least in the bigger picture. We can no longer bury our heads in the sand.

”Despite some lingering uncertainty for the industry, Tony Walford, partner at mergers and acquisitions firm Green Square praised May for the fact that the overall message was clear as to what is being proposed, “which is good as it will put an end to the uncertainty that has dogged everyone since the vote”.

Tony Walford's industry comment in The Drum - Omnicom's TBWA eyes potential stake in Lucky Generals
Tony Walford's industry comment in The Drum - Omnicom's TBWA eyes potential stake in Lucky Generals
Omnicom's TBWA is poised to take a stake in independent agency Lucky Generals in a deal that could be announced as early as next week, The Drum has learned from multiple sources. 

It is understood that the founders – Danny Brooke-Taylor, Helen Calcraft and Andy Nairn would remain in the management team and take on senior positions within TBWA should the deal go through. By doing this rather than an outright acquisition, it is hoped that the agency network can tap the culture Brooke-Taylor, Calcraft and Nairn have cultivated at Lucky Generals since its launch in 2013.

Green Square at The Drum Business Jam: How can agencies get the jump on 2017? December 2016
Green Square at The Drum Business Jam: How can agencies get the jump on 2017? December 2016
Tony Walford was deligthed to join The Drum Business Jam December event -  How can agencies get the jump on 2017?

Exploring what 2017 has in store for agency owners who are looking to grow their businesses, Tony considered what is going to be happening in agencyland, the outlook for growing independent agencies in the UK and where opportunities will lie.

Discussing who will be looking to buy and sell, what the on-going impact of Brexit will be and the result of the US Presidential election, Tony offered insights into what the next 12 months may hold.

Murdoch: Tales of the unexpected
Murdoch: Tales of the unexpected
If there’s anyone in the media industry who is guaranteed to spring a surprise, it’s Rupert Murdoch.

And he certainly did that when he announced (through his 21st Century Fox corporation) an audacious bid to fully take over the satellite TV giant Sky. Sky said on Friday that 21st Century Fox had reached a preliminary agreement to acquire the 61% stake in the West London-based broadcaster it did not already own. The new takeover offer would value Sky at about $23bn.

Green Square advises Kameleon on its sale to Be Heard Group
Green Square advises Kameleon on its sale to Be Heard Group
Green Square is proud to have advised content marketing agency Kameleon Worldwide on its acquisition by Be Heard Group, the digital marketing services plc.

This Acquisition is the latest step towards Be Heard’s goal of building a digital marketing services group designed to deliver better, more cost efficient and more creative solutions to clients, and moves Be Heard squarely into content marketing.

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