Opinion

Despite Trump, Iran remains an exciting proposition for the marcomms industry

Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst...

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Why this digital age calls for analogue agencies

It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages, music, movies, software – is driven by the...

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Watch out Sir Martin, the consultants are coming to buy you… or are they?

A very interesting analyst report was published recently that could – if its predictions come to be – have profound repercussions for the marketing services industry. Surprisingly, the report...

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WPP’s new branding agency: boss Jim Prior on what staff and clients can expect from merger

Tony Walford, Partner at Green Square, was delighted to comment in The Drum on Friday. WPP’s shock move to consolidate five of its leading branding businesses into one new...

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Why the WPP hack could damage Big Data’s rise

Hacks are becoming increasingly big – and common news these days. Scarcely a month goes by without another major corporation being hacked, whether it’s for financial gain, political or...

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Brexit’s Got Talent? – a roundtable discussion with Green Square and The Drum

As negotiations over the UK’s departure from the European Union inch closer to officially starting, agency M&A advisers Green Square invited a selection of agency leaders with offices across...

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Why the Bollorés’ Vivendi-Havas merger has echoes of another media dealmaking dynasty

Two media dynasties. One selling, one wants to buy. The reasons for them doing so are broadly similar (consolidation and the ability to compete in global markets – of...

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“Alexa? What does the growth of Voice Recognition Software mean for the marcomms industry?”

The huge success of Amazon’s Alexa device, and the growth of voice recognition software (VRS) in general, throws up a number of very interesting conundrums for the marcomms industry...

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Why one newspaper’s reporting could change the face of digital media

Proper investigative journalism is, in these straitened times for newspaper publishers, sadly something of a rarity at the moment. There have been examples in recent times – The Guardian’s...

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Why internal mergers may be as important as external ones

An interesting mergers trend has been making itself felt in the marcomms industry over the past few weeks. Not mergers between agencies, though – but within them. Only last...

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