Opinion

Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks

Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as...

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Reaction to Sir Martin Sorrell’s return with S4 Capital: Tony Walford comments in The Drum

As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting...

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Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square

Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive...

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P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford

WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that...

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The power of just one: how simplification may be paying off for one holding group

What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make...

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Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square

Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and...

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Blockchain: the answer to programmatic advertising’s woes

  Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the...

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The perfect storm that’s blowing up in media

Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what...

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Beyond agency acquisition: the insiders’ post-sale views – a roundtable discussion with Green Square and The Drum

‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency...

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Agencies begin to feel the pinch as advertisers review accounts in droves; read Tony Walford’s comment in The Drum

We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms. This week alone The...

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