Opinion
WPP ‘taken by surprise’ as ad spend stalls, but are industry analysts? Tony Walford quoted in The Drum
WPP has cut its revenue predictions for 2023 as the tech spending slowdown in the US hit its creative agencies. Analysts break down the results. Falling marketing investment by...
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Why Sir Martin Sorrell has issued another profit warning for S4 Capital. Tony Walford quoted in The Drum
Overexposure to the tech sector is the culprit behind the company’s second warning to investors in a year. The tech winter has continued to bite advertising groups well into...
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Does the Uncommon-Havas deal make financial sense? Barry Dudley writes in The Drum
Uncommon’s sale of a majority stake to Havas is a great result for its founders, but might not be quite what it seems, writes Green Square’s Barry Dudley. There’s...
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Majority stake in London indie Uncommon will ‘bring new energy’ to Havas. Barry Dudley quoted in The Drum
The French holding company has acquired a controlling stake in one of the most successful indie shops in Britain. Havas has acquired a majority stake in creative Uncommon in...
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MSQ’s buyout shows the power of proper integration, investment and leadership. Barry Dudley quoted in The Drum
US private equity firm has purchased a majority stake in UK digital ad agency group MSQ, promising further deals. MSQ, the parent company behind design agency Elmwood, and B2B...
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If Vice files for bankruptcy, can its Virtue agency survive on its own? Tony Walford quoted in The Drum
With speculation growing that Vice Media Group is on the brink of bankruptcy, we explore what could become of its creative and content agency. As its parent company seeks...
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WPP double deal shows influencer agencies are top network M&A target. Barry Dudley quoted in The Drum
A recent ‘flurry’ of deals for specialist influencer agencies indicates the sector has become important industry crossroads, say M&A experts. British holding company WPP made two significant deals late...
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B Corp makes agencies attractive to dealmakers – it’ll change your business model too. Nick Berry writes in The Drum
Columnist Nick Berry of M&A advisory practice Green Square sits down with Engage Interactive’s Alex Willcocks to find out what B Corp status has meant for the digital agency....
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Holdco earnings show that turbulent tech sector could learn from big marketing groups. Barry Dudley writes in The Drum
Green Square’s Barry Dudley looks into the performance of the big agency groups following their annual earnings presentation. Our topsy-turvy world continues to spring surprises on us. Silicon Valley...
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Everything you need to know about buying and selling agencies in 2023. Barry Dudley writes in The Drum
As part of our January Predictions series, Green Square partner Barry Dudley gives his take on which agencies will be most attractive to buyers this year – and who...
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