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Publicis deserves credit for looking forward, not back, on its 90th birthday

We tend to think of advertising and marketing as very modern businesses – especially when we think of channels such as digital, mobile and eCRM. But the truth is,...

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Who’s going to be buying who in 2016? The media and marketing firms in acquirers’ sights this year

While a busy year overall, 2015 was a fairly quiet one in terms of big pure-marcomms M&A activity, for obvious reasons – there aren’t that many large independent properties...

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Improving value through financial and tax due diligence

Whether a business’s planned exit route is via a trade sale, management buy out or an IPO, there are two key financial elements that will enhance value: 1. Ensuring...

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Will WPP’s Essence deal help tame Sir Martin Sorrell’s great ‘frenemy’ Google?

For some time now WPP has been the most acquisitive of all the global holding companies, making numerous smaller acquisitions in dynamic, fast-growing territories, with the odd big deal...

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ITV buying UTV: What will ITV get for its £100m?

Last month ITV, the UK’s largest free-to-air commercial broadcaster, celebrated its 60th anniversary. ITV (that’s both the ITV network, as well as ITV plc, which owns the network along...

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Will ad blocking and mobile bring about a renaissance in creativity?

There’s been a lot of talk these past few days about ad blockers, those clever little apps and web browser widgets that stop you getting bugged by advertising. No...

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Does the £114m Unruly deal represent a future-proofing coup for News Corp?

Last week media agency Zenith Optimedia published a report about mobile advertising, and how mobile ad spend will overtake that for print advertising for the first time. It was...

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Trouble in China? This is why Sir Martin Sorrell isn’t running for cover

One of the big stories of recent weeks has of course been the apparently parlous state of the Chinese economy, which had a lot of commentators, investors and journalists...

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Why Johnston Press is right to consider a merger

This week I thought we’d take a look at a subject we’ve not covered before – the regional press. Time was, 20 or 30 years ago, that publishing a...

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Green Square advises Just:: Health on its sale to Paris based Havas Group

We’re delighted to announce the sale of Just:: Health Communications, one of the UK’s largest independent healthcare marketing companies, to Havas Health, the healthcare discipline of Havas Group. Just::...

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