Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is. In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern […]
‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency and ultimately finding a home for it to realise its full value and potential, little is reported on what happens post-acquisition or on internal learnings from […]
We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms. This week alone The Drum has reported that major spenders Shell, Asda, HSBC and Procter & Gamble have begun re-evaluating their agency arrangements. They follow the likes of Mars, Coca-Cola […]
Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years. The reason for that optimism was, of course, the election of a new US president. Barack Obama wasn’t just […]
Congratulations to the winners and everyone involved. Fantastic to see so many of you there. Tony Walford commented: “I was delighted to judge and present the awards which aim to recognise not only the excellent marketing and strategic work being created by agencies around the world, but also recognise agencies who are pushing the boundaries […]
Green Square, Arbuthnot Latham & Co, and haysmacintyre were delighted to present a seminar on maximising value through a sale process and post acquisition wealth management. Offering invaluable advice on selling either now or in the future, the optimal tax planning process and post acquisition wealth management. Green Square’s Partner Tony Walford shared insights into […]
Green Square Associates is pleased to have advised the shareholders of Circle Research, one of the UK’s most highly respected B2B strategic insight consultancies, on its sale to Next Fifteen Communications Group plc. Based in London, Circle specialises in research-led solutions for clients’ specific brand marketing issues and delivers measurable commercial success. Circle’s largely blue-chip […]
Barry Dudley and Intermarkeing were delighted to join The Drum Business Jam seminar in Leeds to explore “Is there such a thing as normal in the market any longer?” and how this impacts agency growth in 2017. Barry, Jamie Allan and Steve Sowden shared insights and inspiration around Intermarketing’s journey – growing from their origins […]
Green Square is proud to have advised the shareholders of Intermarketing Group, one of the UK’s largest and most respected independent marketing agencies, on its sale to Advantage Smollan. With 170 staff across offices in London, Leeds, Amsterdam and Sydney, Intermarketing is an integrated, creatively-driven and service-led agency with a focus on ROI. Intermarketing has […]
Tony Walford, Partner at Green Square, was delighted to host the latest in a series of Amsterdam seminars in conjunction with The Drum Network. The theme “creating maximum value for your agency and trends in M&A” followed on from last years popular event. Hosted at the lovely Hoxton Hotel the guest list of leading Amsterdam […]