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Omnicom goes all in on data – but will it be enough to calm nervous investors? Barry Dudley writes in The Drum
The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist. Not least Omnicom, which has managed to stay under the radar for the past year or so. But this week industry-watchers were reminded that Omnicom does still exist – […]
Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks
Sir Martin Sorrell’s former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks. Earlier today the Dutch digital production firm emerged as the first takeover target for Sorrell’s new S4 Capital venture, which he joined after leaving his WPP chief executive post in acrimonious fashion in April. But […]
Green Square’s US partner advises Socialize on its sale to We Are Social
R&D Venture Partners in coordination with partner Green Square are delighted to have advised Dubai based social media agency Socialize on its acquisition by We Are Social.
Reaction to Sir Martin Sorrell’s return with S4 Capital: Tony Walford comments in The Drum
As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting his post at his beloved WPP. His return as executive chairman of S4 Capital, which has just completed £51m of equity funding (most of which has […]
Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square
Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive obituary than critical analysis. But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the […]
P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most significant new agency of 2018 so far. Procter & Gamble revealed this week that it is setting up a dedicated agency to […]
The power of just one: how simplification may be paying off for one holding group
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week won acclaim from commentators and investors when it unveiled a wide-ranging […]
Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish, fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time. Judging by the daily trade media feed around refurbishments, new developments, expansions and increased manpower […]
Blockchain: the answer to programmatic advertising’s woes
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placements? The advantage a blockchain has is that it’s very secure, and that records cannot […]