Green Square advises Madano on its sale to National PR.

We’re delighted to announce the sale of corporate communications and public affairs agency Madano Partnership to Canada’s largest PR group, NATIONAL Public Relations Inc. NATIONAL PR, which owns healthcare consultancy Axon Communications, has acquired Madano Partnership as the French-Canadian conglomerate looks to grow internationally, particularly in the UK and Europe. Green Square acted as advisors […]

WPP: The big deal that went under the radar

WPP is to marcoms holding groups what Tesco is to retail. None of the advertising giants is as closely scrutinised as Sir Martin Sorrell’s global behemoth. Like Tesco, it is often seen as a bellwether for the rest of the industry. Whenever Tesco prospers, or stutters, or embarks on a new venture, the rest of […]

Is there any limit to Aegis’ new-found ambition?

Scarcely a fortnight ago the Green Square Deal Monitor was buzzing with news of new acquisitions by Aegis Media. Over the past week it seems to have gone up another gear. As we’ve said before, Aegis has never been short of ambition and energy, but following its just-short-of-$5bn buyout by the Japanese giant Dentsu earlier […]

The perfect marriage, made on Mauritius

If I were to ask you for a list of the most dynamic advertising markets in the world, chances are that Mauritius would not be among them. As you might expect for an exclusive holiday destination, it has a thriving tourist industry. But did you know that the island – which has an area of […]

Adapt or Die

Business, they say, is a lot like life – and so it is. In life, particularly at times of crisis or upheaval, it is not the strongest, or most intelligent, organisms which survive to pass their genes to future generations – it is the most adaptable; this, truly, is Darwin’s “survival of the fittest” – […]

The newest new media: why more ads at ATMs could be on the cards

A notable trend on the mergers and acquisitions scene over the past year or so has been the acquisition of marketing agencies (or at least entities which could be said to be at least partially engaged in one of the disciplines of marketing) by companies not directly engaged in the business of marketing itself. One […]

Is high street retail a new type of marketing agency?

First off this week, I wanted to throw a thought out there, prompted by the sad news last week that HMV, the sole remaining High Street music and DVD chain, had gone into administration. This a blow to the multi-billion pound music biz, which is still one of the UK’s biggest export industries, and one […]

Time to look back, time to look forward

In this, the first of our blogs for 2013, we’re going to take a look back at the past twelve months to see if we can get a feel for what the trends might be for the next year. 2012 saw around 150 deals in our industry, from the big (WPP snapping up AKQA, possibly […]