Green Square speaking in Amsterdam for The Drum Network on Creating The Ultimate Value Agency October 2016
Green Square speaking in Amsterdam for The Drum Network on Creating The Ultimate Value Agency October 2016
Tony Walford, Partner at Green Square, was delighted to speak on 12th October in Amsterdam for The Drum Network on creating maximum value for your agency and trends in M&A post Brexit.
Hosted at the lovely Hoxton Hotel, a guest list of leading Amsterdam agency talent made certain the evening was thought provoking and vibrant.

Promising trends post Brexit show that its very much business as usual in M&A. Amsterdam is a hothouse of talent in the English speaking creative market - primed and perfect for growth. Green Square’s philosophy that for relevant, cutting-edge agencies the ‘time is always now’ and great businesses will thrive and ultimately sell is demonstrated by current market trends.

Every good agency can sell itself: R&D Venture Partners interviewed by The Drum Network
Every good agency can sell itself: R&D Venture Partners interviewed by The Drum Network
Green Square partners R&D Venture Partners talk to The Drum Network about agency strategies.

Richard Draycott, The Drum Network [DN]: How would you describe the level of agency M&A activity in the US so far in 2016?

Donna Granato [DG]: During the first half of 2016, M&A activities in the agency and marketing services vertical in North America have been extremely robust. Also, and not coincidentally, there has been a huge amount of M&A activity in the martech vertical.

UK's search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit
UK's search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit
Last week we at Green Square advised on a deal (featured in The Drum) which saw the acquisition of London-based search agency 4Ps by the French giant Netbooster.

We and the 4Ps team were delighted with the result as you might imagine, particularly as it flies in the face of Brexit fears, and the deal got me thinking about a number of things, specifically search and performance marketing.
Green Square advises 4Ps Marketing on its sale to NetBooster Group
Green Square advises 4Ps Marketing on its sale to NetBooster Group
Green Square is delighted to have advised award winning, independent search marketing agency 4Ps Marketing on its acquisition by NetBooster.

NetBooster, a highly respected Paris listed digital performance marketing agency, strengthens its search marketing capability and position as global market leader by acquiring 4Ps’ insight led and results driven entrepreneurial expertise.

Why Centaur is buying Oystercatchers
Why Centaur is buying Oystercatchers
A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable.

But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense.

How can we help you?