Green Square appoints B2B comms specialists, Limelight, as PR agency
Green Square appoints B2B comms specialists, Limelight, as PR agency
Green Square are delighted to announce the appointment of Limelight as its PR agency, to develop brand awareness and support its ongoing growth strategy.

When it comes to digital, Dentsu seems to be putting its money where its mouth is
When it comes to digital, Dentsu seems to be putting its money where its mouth is
Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch.

We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in Japan, Dentsu – that country’s biggest and oldest ad agency – signalled its ambition and intent to become a global player with a daring $5bn swoop for media group Aegis in 2012.

Prepare for a wave of marketing startups – and this is what they might look like
Prepare for a wave of marketing startups – and this is what they might look like
Back in May, I wrote about startups here on The Drum. We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated among a few international mega-groups. Creative and/or entrepreneurial types are often looking to start anew and afresh with like minds, so it is a source of puzzlement that these breakaways don’t happen more often.

This is a subject we wanted to revisit, because things have changed quiet a bit in the past three months, and I’m going to stick my neck out and say I think we’ll be seeing a rash of startups over the next 12 months or so.

Green Square's Summer Event - Ultimate value and how to thrive in the current market
Green Square's Summer Event - Ultimate value and how to thrive in the current market
With a guest list compiled of leading entrepreneurs within marcoms, media and tech, and Australasia’s PR and Communications guru Chris Savage having flown in from down under, we knew the Green Square Summer Event was going to be a hit. 
 
We were not wrong. Hosted at The Ivy Club, we are proud that the seminar was a reflection of all that Green Square stands for: personable and unique, with unrivalled expertise and understanding of the market.
With the Yahoo acquisition, is Verizon about to become a media giant?
With the Yahoo acquisition, is Verizon about to become a media giant?
As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending on your point of view) internet giant over the years, but earlier this week (Monday) it was finally bought, by US mobile telecoms giant Verizon for just under $5bn (£3.7bn).

First of all, this may mean the end of Yahoo - or at least the Yahoo we’ve all come to know (and often been frustrated by) over the past couple of decades. As many commentators have said, Yahoo has been sliding into irrelevancy for years, and nothing - not even the 2012 appointment of most recent chief executive, Google wonder girl Marissa Meyer and her acquisition spree that saw her spend billions on hot properties such as Tumblr, CoolIris, Polyvore and Brightroll - could arrest it.

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