One month on, it’s clear that Amazon Video Direct is no YouTube killer, and quite deliberately so
One month on, it’s clear that Amazon Video Direct is no YouTube killer, and quite deliberately so
Whatever else you might think of it, Amazon has got its PR operation sorted. Scarcely a week goes by without the online behemoth making the news in some way.

Whether it’s technological or marketing innovation, daft stuff about drones, or promising to deliver groceries within an hour, Jeff Bezos’ company is never far from the front pages, and not just in the specialist or tech press either.

Can a rare new marcomms startup upstage the status quo or will it be left tinkering at the margins?
Can a rare new marcomms startup upstage the status quo or will it be left tinkering at the margins?
“Whatever happened to all the startups?” somebody asked me the other day. It wasn’t an entirely flippant question, and it got me thinking – there hasn’t been too much action in the startup scene this year.

I’ve no idea why this is. In a highly consolidated industry, as marketing communications undoubtedly is these days, there will always be those who wish to break free of the corporate world and try starting off on their own, or perhaps with a couple of like-minded colleagues or workmates.

What makes an ideal purchase? The secret behind successful marketing M&A deals
What makes an ideal purchase? The secret behind successful marketing M&A deals
As someone who works for a business that puts firms wanting to realise value in touch with firms looking to acquire, and which then helps to facilitate the deal, one of the questions I’m most often asked when I tell people what I do, is: "What makes an ideal purchase?"

Fundamental to this is understanding what the seller wants to do, and why. This normally involves two elements: to unlock value from the business that they have created and secondly access to another ingredient to help take the business into a new chapter – perhaps through investment that a big buyer or venture capital or private equity house can bring, perhaps access to geographical footprint, perhaps to add complementary services, the list goes on.

Green Square launches Tarot-themed ad campaign created by Hometown
Green Square launches Tarot-themed ad campaign created by Hometown

Merger and acquisition advisers Green Square has launched a new ad campaign, created by London advertising agency Hometown.

Positioned to stand-out in the “pretty serious” world of professional services communications, Hometown developed a Tarot theme for the campaign – why would you leave your life’s work to fate when it comes to choosing the right advisers to sell your business? Hometown created a series of five Tarot cards, Fortune, The Fool, The Lovers, The Star and The Chariot, each with its own relevant strapline.
Mail's interest in Yahoo isn't so odd – it demonstrates huge Stateside ambition
Mail's interest in Yahoo isn't so odd – it demonstrates huge Stateside ambition
As M&A rumours go, it was a pretty bizarre one. I’m talking, of course, about the past week’s rumours that the Daily Mail was going to buy Yahoo (well, sort of, but we’ll come to that in minute).

We’ve written about the ailing (cruel, but it has to be said) 1990s tech giant many times before here in The Drum. For me and my Green Square partners Barry and Tony, Yahoo is an object of fascination.

How can we help you?