Brexit’s Got Talent? - a roundtable discussion with Green Square and The Drum
Brexit’s Got Talent? - a roundtable discussion with Green Square and The Drum
As negotiations over the UK’s departure from the European Union inch closer to officially starting, agency M&A advisers Green Square invited a selection of agency leaders with offices across Europe to lunch at The Ivy.

On the menu was the question: what are the implications of Brexit on the availability and movement of industry talent and the crucial importance of agency culture to future success.

Green Square advises Intermarketing Agency on its sale to Advantage Smollan
Green Square advises Intermarketing Agency on its sale to Advantage Smollan
Green Square is proud to have advised the shareholders of Intermarketing Group, one of the UK’s largest and most respected independent marketing agencies, on its sale to Advantage Smollan.

With 170 staff across offices in London, Leeds, Amsterdam and Sydney, Intermarketing is an integrated, creatively-driven and service-led agency with a focus on ROI.

Why the Bollorés' Vivendi-Havas merger has echoes of another media dealmaking dynasty
Why the Bollorés' Vivendi-Havas merger has echoes of another media dealmaking dynasty
Two media dynasties. One selling, one wants to buy. The reasons for them doing so are broadly similar (consolidation and the ability to compete in global markets – of which more later), but the outcomes may be different.

First of all, the news that Vivendi, the media giant which owns Universal film studios and Universal Music, as well as TV stations like Canal+, is buying 60% of marcomms group Havas (owner of Havas, Victors & Spoils, FullSix, Arena, Arnold, H4B, Work Club and many others across the globe) for €9.25 a share. This values the deal at over €2.3bn and the whole of Havas at €3.9bn, an 8.8% premium over the value of the shares at the close of trading following the announcement.

Amsterdam "Agencies First Up Best Dressed Seminar" hosted by Green Square and The Drum Network
Amsterdam "Agencies First Up Best Dressed Seminar" hosted by Green Square and The Drum Network
Tony Walford, Partner at Green Square, was delighted to host the latest in a series of Amsterdam seminars in conjunction with The Drum Network. The theme "creating maximum value for your agency and trends in M&A" followed on from last years popular event. Hosted at the lovely Hoxton Hotel the guest list of leading Amsterdam agency talent ensured the evening provided a wealth of insightful inspiration.

“Alexa? What does the growth of Voice Recognition Software mean for the marcomms industry?”
“Alexa? What does the growth of Voice Recognition Software mean for the marcomms industry?”
The huge success of Amazon’s Alexa device, and the growth of voice recognition software (VRS) in general, throws up a number of very interesting conundrums for the marcomms industry – and for search in particular.

It’s now becoming clear that in the same way communication has moved from the desk/laptop to mobile devices like tablets, mobiles and wearables, the way we interact with our devices is moving away from the keyboard and the touchscreen to the microphone.

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