Green Square advises Kameleon on its sale to Be Heard Group
Green Square advises Kameleon on its sale to Be Heard Group
Green Square is proud to have advised content marketing agency Kameleon Worldwide on its acquisition by Be Heard Group, the digital marketing services plc.

This Acquisition is the latest step towards Be Heard’s goal of building a digital marketing services group designed to deliver better, more cost efficient and more creative solutions to clients, and moves Be Heard squarely into content marketing.

Accenture buying Karmarma: The deal that symbolises where marketing is heading?
Accenture buying Karmarma: The deal that symbolises where marketing is heading?
At the start of this year, we flagged Karmarama as one of the last independent agencies of scale left in the UK. We also said that it was unlikely to sell up unless a really interesting offer came along.

Well, as of yesterday (29 November) it is no longer independent as that offer arrived. In a move that surprised just about everyone, the Farringdon-based agency was snapped up by the consulting giant Accenture. Rumours started circulating late on Monday night and by Tuesday morning the deal was done. The figure bandied around was £50m, about 1.5 times revenue, although Accenture has not yet revealed how much it paid upfront or the deal structure.

Green Square at The Entrepreneurs Organisation event discussing 'How to Exit Your Business' November 2016
Green Square at The Entrepreneurs Organisation event discussing 'How to Exit Your Business' November 2016
Tony Walford was delighted to join the panel for The Entrepreneurs Organisation event on 'How to Exit Your Business' in London. It proved to be a great evening and a fantastic senior level networking opportunity for entrepreneurs of high growth businesses. For more information on this and furture events with Green Square please email Debbie Hyde.
SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually
SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually
There was an interesting piece of news last week. Global network Publicis merged two of its biggest digital agencies, Razorfish and SapientNitro, to create SapientRazorfish. We’ll come back to that in a moment.

I found the story interesting – as well as timely – because I’d recently had a conversation with someone in the marcomms business.

Green Square's Drum Network Webinar: It’s Time To Stop Gazing And Unlock The Value In Your Agency November 2016
Green Square's Drum Network Webinar: It’s Time To Stop Gazing And Unlock The Value In Your Agency November 2016
Tony Walford was delighted to present the latest in a series of Green Square and Drum Network webinars, exploring how agencies can unlock the true value of their business.

Tony examined how to maximise the value of your agency, and the steps you can take to make your business attractive to acquirers. When the time comes to sell, you need to ensure you realise the full potential of your life’s work.

Expoloring the the key drivers that ensure optimum value is achieved and considering how international and market trends influence value, including the impact of the UK’s recent Brexit vote.

Become relevant, effective, wanted and thriving; it’s time to stop gazing and recognise your achievements. If you would like to learn more about this event or for an invitaton to the next one please email Debbie Hyde.


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