Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time.

Judging by the daily trade media feed around refurbishments, new developments, expansions and increased manpower to fulfil demand; events are on the up. Boom.

Blockchain: the answer to programmatic advertising’s woes?
Blockchain: the answer to programmatic advertising’s woes?
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placements?

The perfect storm that's blowing up in media
The perfect storm that's blowing up in media
Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is.

In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern capitalism.

Beyond agency acquisition: the insiders' post-sale views - a roundtable discussion with Green Square and The Drum
Beyond agency acquisition: the insiders' post-sale views - a roundtable discussion with Green Square and The Drum
‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency and ultimately finding a home for it to realise its full value and potential, little is reported on what happens post-acquisition or on internal learnings from the process.

Agencies begin to feel the pinch as advertisers review accounts in droves; read Tony Walford's comment in The Drum
Agencies begin to feel the pinch as advertisers review accounts in droves; read Tony Walford's comment in The Drum
We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms.

This week alone The Drum has reported that major spenders Shell, Asda, HSBC and Procter & Gamble have begun re-evaluating their agency arrangements. They follow the likes of Mars, Coca-Cola and Sky who already have tenders worth hundreds of millions in play.  And this is only the start.

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