Green Square launches Tarot-themed ad campaign created by Hometown
Green Square launches Tarot-themed ad campaign created by Hometown

Merger and acquisition advisers Green Square has launched a new ad campaign, created by London advertising agency Hometown.

Positioned to stand-out in the “pretty serious” world of professional services communications, Hometown developed a Tarot theme for the campaign – why would you leave your life’s work to fate when it comes to choosing the right advisers to sell your business? Hometown created a series of five Tarot cards, Fortune, The Fool, The Lovers, The Star and The Chariot, each with its own relevant strapline.
Mail's interest in Yahoo isn't so odd – it demonstrates huge Stateside ambition
Mail's interest in Yahoo isn't so odd – it demonstrates huge Stateside ambition
As M&A rumours go, it was a pretty bizarre one. I’m talking, of course, about the past week’s rumours that the Daily Mail was going to buy Yahoo (well, sort of, but we’ll come to that in minute).

We’ve written about the ailing (cruel, but it has to be said) 1990s tech giant many times before here in The Drum. For me and my Green Square partners Barry and Tony, Yahoo is an object of fascination.

Twitter will still be here in 10 years – but in whose hands?
Twitter will still be here in 10 years – but in whose hands?
Where does the time go? I ask because I was staggered to learn that Twitter is 10 years old.

First of all, those 10 years have just flown by. And although a decade isn’t long in geological terms, in the world of marcomms and technology it’s an age. And that passing decade proves just how rapidly new channels or platforms establish themselves in the general consciousness. Even as a not especially heavy user of the platform, I find the thought of life without Twitter inconceivable.

It’s there, and always will be… or will it?

Green Square advises Orange Bus on its sale to Capita plc
Green Square advises Orange Bus on its sale to Capita plc
Green Square is delighted to have advised Orange Bus, the leading Newcastle-based digital solutions agency on its sale to Capita plc. The acquisition will enhance Capita’s existing digital development capability and strengthen its ability to deliver complex client projects.

Green Square and R&D Venture Partners collaborate to extend global footprint
Green Square and R&D Venture Partners collaborate to extend global footprint
London, New York, Toronto – March 15, 2016 - Green Square and R&D Venture Partners today announced the establishment of a collaborative relationship that will bring deeper expertise and market knowledge of the US and Canadian marketing communication markets for Green Square, and the European and Asian markets for R&D Venture Partners.

Green Square is a London based corporate finance and advisory practice specializing in the marketing communications and technology space. Collectively, the three partners have participated in over 100 transactions and bring a breadth and depth of knowledge of global markets.

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