The thorny problem of succession for Publicis and WPP
The thorny problem of succession for Publicis and WPP
There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss has been the media’s go-to man when reporters are looking for an overview of the industry, or a wider view on the economy (creative or not) as a whole.

It came as no surprise that when the BBC was looking for an adman’s perspective on Brexit, Sir Martin was the man they looked up. He’s high profile, one of the UK’s most famous businessmen and is sharp and articulate.

Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago.

As the industry prepared for the August Bank Holiday weekend, Bell, a former adviser to Margaret Thatcher, announced last Thursday that he’d decided he would like to step back from the day-to-day running of the business.

Green Square appoints B2B comms specialists, Limelight, as PR agency
Green Square appoints B2B comms specialists, Limelight, as PR agency
Green Square are delighted to announce the appointment of Limelight as its PR agency, to develop brand awareness and support its ongoing growth strategy.

When it comes to digital, Dentsu seems to be putting its money where its mouth is
When it comes to digital, Dentsu seems to be putting its money where its mouth is
Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch.

We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in Japan, Dentsu – that country’s biggest and oldest ad agency – signalled its ambition and intent to become a global player with a daring $5bn swoop for media group Aegis in 2012.

Prepare for a wave of marketing startups – and this is what they might look like
Prepare for a wave of marketing startups – and this is what they might look like
Back in May, I wrote about startups here on The Drum. We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated among a few international mega-groups. Creative and/or entrepreneurial types are often looking to start anew and afresh with like minds, so it is a source of puzzlement that these breakaways don’t happen more often.

This is a subject we wanted to revisit, because things have changed quiet a bit in the past three months, and I’m going to stick my neck out and say I think we’ll be seeing a rash of startups over the next 12 months or so.

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