How to make your agency fit for acquisition: Barry Dudley writes in The Drum
How to make your agency fit for acquisition: Barry Dudley writes in The Drum
As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn't until the 43rd minute, 0 – 0 after full time and extra time, ultimately dumped in a penalty shoot-out. But arguably the biggest talking point came from a brief and extraordinary period when the Chelsea keeper Kepa Arrizabalaga defied his manager Maurizio Sarri, refusing to be substituted for specialist penalty saver Willy Caballero.

Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies.

This was especially true when Karmarama, one of the last remaining London indies of any scale, was snapped up not by a WPP or Omnicom, as one might expect, but by consulting giant Accenture in November 2016. The result was perhaps the first 'cagency'.

Ad agencies fade from view as Mark Read's blueprint for WPP takes shape: Tony Walford comments in The Drum
Ad agencies fade from view as Mark Read's blueprint for WPP takes shape: Tony Walford comments in The Drum
Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does it call time on the world’s oldest-standing agency brand, but it signals how advertising agencies, no matter how renowned, will not be the driving force behind Read’s new-era WPP.

Green Square advises CEM specialist aura corp on its acquisition by Marque Group
Green Square advises CEM specialist aura corp on its acquisition by Marque Group
Green Square Associates are delighted to have advised the shareholders of aura corporation on its sale to Marque Group.

Based in the UK and Germany, aura is a platform based end-to-end customer experience management agency. Its unique proprietary technology provides clients with customer insights and actions that deliver demonstrably enhanced levels of satisfaction, loyalty and retention.

Green Square advises B2B International on its acquisition by gyro, Dentsu Aegis
Green Square advises B2B International on its acquisition by gyro, Dentsu Aegis
Green Square Associates are delighted to have advised the brilliant team at B2B International on its sale to gyro, Denstu Aegis.

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