Enjoy listening to Tony Walford's insightful podcast Planning for Exit. The latest episode in a series from Small Spark Theory.
Enjoy listening to Tony Walford's insightful podcast Planning for Exit. The latest episode in a series from Small Spark Theory.
Run your agency as if you are about to sell it tomorrow. Tony shares key insights about the importance of setting objectives for growth that in turn, guide the new business & marketing plan and activities.

Listen to the audio podcast here
Omnicom goes all in on data – but will it be enough to calm nervous investors?
Omnicom goes all in on data – but will it be enough to calm nervous investors?
The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other holding groups exist.

Not least Omnicom, which has managed to stay under the radar for the past year or so. But this week industry-watchers were reminded that Omnicom does still exist – although for not entirely the most positive reasons.

Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks
Netherlands Marcoms M&A industry expert Tony Walford comments: WPP believed to be challenging former boss Sorrell for acquisition target MediaMonks
Sir Martin Sorrell's former employer, WPP, is understood to be trying to beat him to the race to acquire MediaMonks.

Earlier today the Dutch digital production firm emerged as the first takeover target for Sorrell's new S4 Capital venture, which he joined after leaving his WPP chief executive post in acrimonious fashion in April.

Reaction to Sir Martin Sorrell's return with S4 Capital: Tony Walford comments in The Drum
Reaction to Sir Martin Sorrell's return with S4 Capital: Tony Walford comments in The Drum
As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting his post at his beloved WPP.

His return as executive chairman of S4 Capital, which has just completed £51m of equity funding (most of which has been invested by Sorrell himself) will see him likely go head-to-head with his former business, of which he is a shareholder, as he aims to build a multi-national communication services business geared for growth.

Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square
Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square
Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive obituary than critical analysis. But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the godfather of modern advertising.

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