Reaction to Sir Martin Sorrell's return with S4 Capital: Tony Walford comments in The Drum
Reaction to Sir Martin Sorrell's return with S4 Capital: Tony Walford comments in The Drum
As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting his post at his beloved WPP.

His return as executive chairman of S4 Capital, which has just completed £51m of equity funding (most of which has been invested by Sorrell himself) will see him likely go head-to-head with his former business, of which he is a shareholder, as he aims to build a multi-national communication services business geared for growth.

Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square
Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change: The Drum quotes Green Square
Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive obituary than critical analysis. But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the godfather of modern advertising.

P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most significant new agency of 2018 so far.

Procter & Gamble revealed this week that it is setting up a dedicated agency to service its North American fabric care brands Ariel, Gain and Tide. What makes this move so ground-breaking is that the new shop will be made up of teams from rival holding groups Publicis, WPP and Omnicom working together under the same roof as one single creative agency.

The power of just one: how simplification may be paying off for one holding group
The power of just one: how simplification may be paying off for one holding group
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects?

You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week won acclaim from commentators and investors when it unveiled a wide-ranging strategic plan for the next couple of years.

Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time.

Judging by the daily trade media feed around refurbishments, new developments, expansions and increased manpower to fulfil demand; events are on the up. Boom.

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