March 05, 2018 Blockchain: the answer to programmatic advertising’s woes?
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placement...
March 22, 2018 Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time. Jud...
March 27, 2018 The power of just one: how simplification may be paying off for one holding group
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week w...

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