Green Square advises E-Tale on its sale to ChannelAdvisor
Green Square advises E-Tale on its sale to ChannelAdvisor
We’re delighted to announce the sale of e-commerce enablement business E-Tale, to US-based Nasdaq listed ChannelAdvisor (NYSE:ECOM) a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales with billions of dollars being driven through its platform every year.

E-Tale’s ‘Where to Buy’ solution allows brands to provide their website visitors with up-to-date information on authorised resellers that carry their products and the availability of those products to multinational branded manufacturers in more than 30 countries.

With this acquisition, ChannelAdvisor offers the industry’s first holistic e-commerce initiative that enables branded manufacturers to boost product sales and complement activities across online channels through automation, analytics and optimisation.
Green Square acted as advisors to E-Tale throughout the process.

Bradley Keenan, CEO E-Tale commented:


I started working with Green Square in 2012 when they undertook a Commercial Review of my business, setting out a roadmap of actions to improve performance and value. This gave me a very clear view of what mattered as well as the things that were less important, and they gave me guidance on how to actually make things happen. Green Square took E-Tale to market in 2014, leading me through an exacting and complex negotiation to ultimately realise significant value for the shareholders in a deal which saw my company become a vital part of ChannelAdvisor’s offer.

They were all great people to work with – they were tenacious in dealing with the various suitors, fun to work with and drove an excellent deal for me and my team. I wouldn’t work with anyone else going forward.

Scott Wingo, CEO ChannelAdvisor commented:


“E-commerce has ushered in a new generation of shoppers and, with them, new shopping habits that send consumers directly to brands in search of their favourite products. We’re thrilled to welcome the E-Tale team and solution to the ChannelAdvisor family. This acquisition can help brands maximize sales opportunities for their products no matter where they are in the online journey.”
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