News Corp's TalkSport acquisition strengthens its grip on football and helps futureproof its operations
News Corp's TalkSport acquisition strengthens its grip on football and helps futureproof its operations
If you’re in the M&A business, the phrase 'a good strategic fit' – as parroted on press releases, in media statements and in front of analysts and investors – has a certain familiarity about it.

But in the case of News Corp’s surprise £220m swoop for TalkSport owner The Wireless Group, it’s not just a good strategic fit, it’s so damned perfect that one wonders why nobody had thought of it before.

As the UK prepares for Brexit, the nation’s advertising industry moves into uncharted territory
As the UK prepares for Brexit, the nation’s advertising industry moves into uncharted territory
The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to assess if this vote means advantages or problems to come.

Stock prices are tumbling. Sterling is falling. Uncertainty has gripped the business world and the impact has already knocked advertising’s biggest players. The value of five of the six largest ad groups plummeted on the news, with WPP (5 per cent) and Dentsu (13 per cent) suffering some of the steepest drops. More worryingly for those bosses is the question of how to grow in an isolated UK.

One month on, it’s clear that Amazon Video Direct is no YouTube killer, and quite deliberately so
One month on, it’s clear that Amazon Video Direct is no YouTube killer, and quite deliberately so
Whatever else you might think of it, Amazon has got its PR operation sorted. Scarcely a week goes by without the online behemoth making the news in some way.

Whether it’s technological or marketing innovation, daft stuff about drones, or promising to deliver groceries within an hour, Jeff Bezos’ company is never far from the front pages, and not just in the specialist or tech press either.

Can a rare new marcomms startup upstage the status quo or will it be left tinkering at the margins?
Can a rare new marcomms startup upstage the status quo or will it be left tinkering at the margins?
“Whatever happened to all the startups?” somebody asked me the other day. It wasn’t an entirely flippant question, and it got me thinking – there hasn’t been too much action in the startup scene this year.

I’ve no idea why this is. In a highly consolidated industry, as marketing communications undoubtedly is these days, there will always be those who wish to break free of the corporate world and try starting off on their own, or perhaps with a couple of like-minded colleagues or workmates.

What makes an ideal purchase? The secret behind successful marketing M&A deals
What makes an ideal purchase? The secret behind successful marketing M&A deals
As someone who works for a business that puts firms wanting to realise value in touch with firms looking to acquire, and which then helps to facilitate the deal, one of the questions I’m most often asked when I tell people what I do, is: "What makes an ideal purchase?"

Fundamental to this is understanding what the seller wants to do, and why. This normally involves two elements: to unlock value from the business that they have created and secondly access to another ingredient to help take the business into a new chapter – perhaps through investment that a big buyer or venture capital or private equity house can bring, perhaps access to geographical footprint, perhaps to add complementary services, the list goes on.

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