Why internal mergers may be as important as external ones
Why internal mergers may be as important as external ones
An interesting mergers trend has been making itself felt in the marcomms industry over the past few weeks. Not mergers between agencies, though – but within them. Only last week Havas Media announced that it was merging its creative and media departments.

So instead of having separate media and creative groups, it will organize itself under regional chairs, covering the UK, Spain, France, North America, Latin America and Asia Pacific.

In the battle between 'old media' and digital, the oldies aren’t beaten just yet
In the battle between 'old media' and digital, the oldies aren’t beaten just yet
Over the past few weeks, I (and, I suspect, a lot of other people) have been thinking about news. Not just the news, but news.

Ever since last year, with Brexit, Trump and events in Europe and elsewhere, news has been moving to the top of the news agenda. Ever since the inauguration of Donald Trump less than a fortnight ago, the subject of news has not just moved to the top of the agenda; the gathering, reporting and dissemination of news has fallen under the fiercest, brightest spotlight it has endured for years.

Elite Dinner The Drum Network and Green Square February 2017
Elite Dinner The Drum Network and Green Square February 2017
Green Square were delighted to be associated with The Drum Network’s Elite Members dinner where marketing and media industry leading lights and experts discussed the current economic challenges and Brexit’s potential impact on the Global M&A landscape. An excellent time was had by all.

If you would like to know more about the evening or be invited to future events please email Debbie Hyde
Well, that wasn’t so surprising, was it?
Well, that wasn’t so surprising, was it?
I’m talking about yesterday’s announcement that Arthur Sadoun is to succeed Maurice Lévy as chairman and chief executive of Publicis Groupe.

While speculation as to who would succeed the charismatic and energetic Lévy has been going on for years, Sadoun has been the bookies' favourite for the last couple of years, so his elevation to the top spot of the world’s third biggest marcomms holding company will come as no surprise, even if the timing of the announcement was sudden and somewhat unexpected.

Green Square comment as UK ad industry greets Theresa May's Brexit plan
Green Square comment as UK ad industry greets Theresa May's Brexit plan
The Drum reports UK ad industry greets Theresa May's Brexit plan with bated breath. Prime minister Theresa May’s much-anticipated reveal of a “bold and ambitious” Brexit from the European Union's (EU) single market has been met with reserved optimism by the country’s advertising industry.

Her admission that Britain cannot remain part of the single market in the wake of the referendum at least goes some way to quelling the tide of uncertainty it sparked. As the Institute Practitioners in Advertising (IPA) director Paul Bainsfar said: “We now know where we stand, at least in the bigger picture. We can no longer bury our heads in the sand.

”Despite some lingering uncertainty for the industry, Tony Walford, partner at mergers and acquisitions firm Green Square praised May for the fact that the overall message was clear as to what is being proposed, “which is good as it will put an end to the uncertainty that has dogged everyone since the vote”.

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