UK's search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit
UK's search, performance and affiliate marketing disciplines offer reasons for optimism even in the face of Brexit
Last week we at Green Square advised on a deal (featured in The Drum) which saw the acquisition of London-based search agency 4Ps by the French giant Netbooster.

We and the 4Ps team were delighted with the result as you might imagine, particularly as it flies in the face of Brexit fears, and the deal got me thinking about a number of things, specifically search and performance marketing.
Green Square advises 4Ps Marketing on its sale to NetBooster Group
Green Square advises 4Ps Marketing on its sale to NetBooster Group
Green Square is delighted to have advised award winning, independent search marketing agency 4Ps Marketing on its acquisition by NetBooster.

NetBooster, a highly respected Paris listed digital performance marketing agency, strengthens its search marketing capability and position as global market leader by acquiring 4Ps’ insight led and results driven entrepreneurial expertise.

Why Centaur is buying Oystercatchers
Why Centaur is buying Oystercatchers
A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable.

But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense.

The thorny problem of succession for Publicis and WPP
The thorny problem of succession for Publicis and WPP
There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss has been the media’s go-to man when reporters are looking for an overview of the industry, or a wider view on the economy (creative or not) as a whole.

It came as no surprise that when the BBC was looking for an adman’s perspective on Brexit, Sir Martin was the man they looked up. He’s high profile, one of the UK’s most famous businessmen and is sharp and articulate.

Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago.

As the industry prepared for the August Bank Holiday weekend, Bell, a former adviser to Margaret Thatcher, announced last Thursday that he’d decided he would like to step back from the day-to-day running of the business.

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