Prepare for a wave of marketing startups – and this is what they might look like
Prepare for a wave of marketing startups – and this is what they might look like
Back in May, I wrote about startups here on The Drum. We at Green Square were wondering why there weren’t more startups, particularly in a creative industry increasingly consolidated among a few international mega-groups. Creative and/or entrepreneurial types are often looking to start anew and afresh with like minds, so it is a source of puzzlement that these breakaways don’t happen more often.

This is a subject we wanted to revisit, because things have changed quiet a bit in the past three months, and I’m going to stick my neck out and say I think we’ll be seeing a rash of startups over the next 12 months or so.

Green Square's Summer Event - Ultimate value and how to thrive in the current market
Green Square's Summer Event - Ultimate value and how to thrive in the current market
With a guest list compiled of leading entrepreneurs within marcoms, media and tech, and Australasia’s PR and Communications guru Chris Savage having flown in from down under, we knew the Green Square Summer Event was going to be a hit. 
 
We were not wrong. Hosted at The Ivy Club, we are proud that the seminar was a reflection of all that Green Square stands for: personable and unique, with unrivalled expertise and understanding of the market.
With the Yahoo acquisition, is Verizon about to become a media giant?
With the Yahoo acquisition, is Verizon about to become a media giant?
As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending on your point of view) internet giant over the years, but earlier this week (Monday) it was finally bought, by US mobile telecoms giant Verizon for just under $5bn (£3.7bn).

First of all, this may mean the end of Yahoo - or at least the Yahoo we’ve all come to know (and often been frustrated by) over the past couple of decades. As many commentators have said, Yahoo has been sliding into irrelevancy for years, and nothing - not even the 2012 appointment of most recent chief executive, Google wonder girl Marissa Meyer and her acquisition spree that saw her spend billions on hot properties such as Tumblr, CoolIris, Polyvore and Brightroll - could arrest it.

News Corp's TalkSport acquisition strengthens its grip on football and helps futureproof its operations
News Corp's TalkSport acquisition strengthens its grip on football and helps futureproof its operations
If you’re in the M&A business, the phrase 'a good strategic fit' – as parroted on press releases, in media statements and in front of analysts and investors – has a certain familiarity about it.

But in the case of News Corp’s surprise £220m swoop for TalkSport owner The Wireless Group, it’s not just a good strategic fit, it’s so damned perfect that one wonders why nobody had thought of it before.

As the UK prepares for Brexit, the nation’s advertising industry moves into uncharted territory
As the UK prepares for Brexit, the nation’s advertising industry moves into uncharted territory
The UK’s landmark decision to exit the European Union (EU) has pushed the advertising industry into uncharted territory, with both brands and agencies scrambling to assess if this vote means advantages or problems to come.

Stock prices are tumbling. Sterling is falling. Uncertainty has gripped the business world and the impact has already knocked advertising’s biggest players. The value of five of the six largest ad groups plummeted on the news, with WPP (5 per cent) and Dentsu (13 per cent) suffering some of the steepest drops. More worryingly for those bosses is the question of how to grow in an isolated UK.

How can we help you?