Why Centaur is buying Oystercatchers
Why Centaur is buying Oystercatchers
A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable.

But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense.

The thorny problem of succession for Publicis and WPP
The thorny problem of succession for Publicis and WPP
There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss has been the media’s go-to man when reporters are looking for an overview of the industry, or a wider view on the economy (creative or not) as a whole.

It came as no surprise that when the BBC was looking for an adman’s perspective on Brexit, Sir Martin was the man they looked up. He’s high profile, one of the UK’s most famous businessmen and is sharp and articulate.

Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
Sans Frontières: Why maverick PR man Lord Bell may enjoy being his own man again
The big news in marcomms last week was the resignation of Lord Tim Bell from Bell Pottinger, the company he founded 30 years ago.

As the industry prepared for the August Bank Holiday weekend, Bell, a former adviser to Margaret Thatcher, announced last Thursday that he’d decided he would like to step back from the day-to-day running of the business.

Green Square appoints B2B comms specialists, Limelight, as PR agency
Green Square appoints B2B comms specialists, Limelight, as PR agency
Green Square are delighted to announce the appointment of Limelight as its PR agency, to develop brand awareness and support its ongoing growth strategy.

When it comes to digital, Dentsu seems to be putting its money where its mouth is
When it comes to digital, Dentsu seems to be putting its money where its mouth is
Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch.

We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in Japan, Dentsu – that country’s biggest and oldest ad agency – signalled its ambition and intent to become a global player with a daring $5bn swoop for media group Aegis in 2012.

How can we help you?