SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually
SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually
There was an interesting piece of news last week. Global network Publicis merged two of its biggest digital agencies, Razorfish and SapientNitro, to create SapientRazorfish. We’ll come back to that in a moment.

I found the story interesting – as well as timely – because I’d recently had a conversation with someone in the marcomms business.

Green Square's Drum Network Webinar: It’s Time To Stop Gazing And Unlock The Value In Your Agency November 2016
Green Square's Drum Network Webinar: It’s Time To Stop Gazing And Unlock The Value In Your Agency November 2016
Tony Walford was delighted to present the latest in a series of Green Square and Drum Network webinars, exploring how agencies can unlock the true value of their business.

Tony examined how to maximise the value of your agency, and the steps you can take to make your business attractive to acquirers. When the time comes to sell, you need to ensure you realise the full potential of your life’s work.

Expoloring the the key drivers that ensure optimum value is achieved and considering how international and market trends influence value, including the impact of the UK’s recent Brexit vote.

Become relevant, effective, wanted and thriving; it’s time to stop gazing and recognise your achievements. If you would like to learn more about this event or for an invitaton to the next one please email Debbie Hyde.


Green Square at The Drum Business Jam: The Art of Agency Leadership October 2016
Green Square at The Drum Business Jam: The Art of Agency Leadership October 2016
Barry Dudley was delighted to appear as a panelist for The Drum Network Business Jam focusing on the art of agency leadership in London on 25th October.

Discussion centereed around what does a great agency leader look, act and sound like, how should they recognise and pursue opportunities that are good for their staff and their business, and what skills and qualities must they display. This alongside review of what is the expected way to face and react to business setbacks, made for lively and informed debate.

Green Square speaking in Amsterdam for The Drum Network on Creating The Ultimate Value Agency October 2016
Green Square speaking in Amsterdam for The Drum Network on Creating The Ultimate Value Agency October 2016
Tony Walford, Partner at Green Square, was delighted to speak on 12th October in Amsterdam for The Drum Network on creating maximum value for your agency and trends in M&A post Brexit.
Hosted at the lovely Hoxton Hotel, a guest list of leading Amsterdam agency talent made certain the evening was thought provoking and vibrant.

Promising trends post Brexit show that its very much business as usual in M&A. Amsterdam is a hothouse of talent in the English speaking creative market - primed and perfect for growth. Green Square’s philosophy that for relevant, cutting-edge agencies the ‘time is always now’ and great businesses will thrive and ultimately sell is demonstrated by current market trends.

Every good agency can sell itself: R&D Venture Partners interviewed by The Drum Network
Every good agency can sell itself: R&D Venture Partners interviewed by The Drum Network
Green Square partners R&D Venture Partners talk to The Drum Network about agency strategies.

Richard Draycott, The Drum Network [DN]: How would you describe the level of agency M&A activity in the US so far in 2016?

Donna Granato [DG]: During the first half of 2016, M&A activities in the agency and marketing services vertical in North America have been extremely robust. Also, and not coincidentally, there has been a huge amount of M&A activity in the martech vertical.

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