P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
P&G’s radical agency says more about Pritchard’s power than the future of advertising; The Drum quotes Tony Walford
WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most significant new agency of 2018 so far.

Procter & Gamble revealed this week that it is setting up a dedicated agency to service its North American fabric care brands Ariel, Gain and Tide. What makes this move so ground-breaking is that the new shop will be made up of teams from rival holding groups Publicis, WPP and Omnicom working together under the same roof as one single creative agency.

The power of just one: how simplification may be paying off for one holding group
The power of just one: how simplification may be paying off for one holding group
What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects?

You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week won acclaim from commentators and investors when it unveiled a wide-ranging strategic plan for the next couple of years.

Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Boom time for the events sector, Andrew White, MD of marketing communications agency Triggerfish quotes Green Square
Andrew White, MD of marketing communications agency Triggerfish (pictured), fills us in on how the events sector is finally being recognised as part of the marketing mix – and how this could mean the industry is about to hit boom time.

Judging by the daily trade media feed around refurbishments, new developments, expansions and increased manpower to fulfil demand; events are on the up. Boom.

Blockchain: the answer to programmatic advertising’s woes?
Blockchain: the answer to programmatic advertising’s woes?
Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed by programmatic advertising and the perils of automatic ad placements?

The perfect storm that's blowing up in media
The perfect storm that's blowing up in media
Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is.

In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern capitalism.

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