“Alexa? What does the growth of Voice Recognition Software mean for the marcomms industry?”
“Alexa? What does the growth of Voice Recognition Software mean for the marcomms industry?”
The huge success of Amazon’s Alexa device, and the growth of voice recognition software (VRS) in general, throws up a number of very interesting conundrums for the marcomms industry – and for search in particular.

It’s now becoming clear that in the same way communication has moved from the desk/laptop to mobile devices like tablets, mobiles and wearables, the way we interact with our devices is moving away from the keyboard and the touchscreen to the microphone.

Why one newspaper’s reporting could change the face of digital media
Why one newspaper’s reporting could change the face of digital media
Proper investigative journalism is, in these straitened times for newspaper publishers, sadly something of a rarity at the moment.

There have been examples in recent times – The Guardian’s expose of phone-hacking, the Telegraph’s campaign on MPs’ expenses and Private Eye’s often fearless investigations into corruption and incompetence – but carefully-researched stories and campaigns that really change things are a comparative rarity these days.

Green Square at The Drum Business Jam Manchester: Surfing the Tsunami March 2017
Green Square at The Drum Business Jam Manchester: Surfing the Tsunami March 2017
Tony Walford was delighted to join The Drum Business Jam Manchester March event "Make profits, capture the latest creative trends and following on from Brexit".

R&D Venture Partners in coordination with partner Green Square advises Pricing Solutions on its sale to iris Worldwide
R&D Venture Partners in coordination with partner Green Square advises Pricing Solutions on its sale to iris Worldwide
R&D Venture Partners with partner Green Square are delighted to have advised Canadian based pricing specialist agency Pricing Solutions on its acquisition by iris Worldwide.

Why internal mergers may be as important as external ones
Why internal mergers may be as important as external ones
An interesting mergers trend has been making itself felt in the marcomms industry over the past few weeks. Not mergers between agencies, though – but within them. Only last week Havas Media announced that it was merging its creative and media departments.

So instead of having separate media and creative groups, it will organize itself under regional chairs, covering the UK, Spain, France, North America, Latin America and Asia Pacific.

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