Ad agencies fade from view as Mark Read's blueprint for WPP takes shape: Tony Walford comments in The Drum
Ad agencies fade from view as Mark Read's blueprint for WPP takes shape: Tony Walford comments in The Drum
Mark Read promised “decisive action” to revive WPP and his latest intervention – merging 154-year-old ad agency JWT with digital goliath Wunderman – does not disappoint. Not only does it call time on the world’s oldest-standing agency brand, but it signals how advertising agencies, no matter how renowned, will not be the driving force behind Read’s new-era WPP.

Green Square advises CEM specialist aura corp on its acquisition by Marque Group
Green Square advises CEM specialist aura corp on its acquisition by Marque Group
Green Square Associates are delighted to have advised the shareholders of aura corporation on its sale to Marque Group.

Based in the UK and Germany, aura is a platform based end-to-end customer experience management agency. Its unique proprietary technology provides clients with customer insights and actions that deliver demonstrably enhanced levels of satisfaction, loyalty and retention.

Green Square advises B2B International on its acquisition by gyro, Dentsu Aegis
Green Square advises B2B International on its acquisition by gyro, Dentsu Aegis
Green Square Associates are delighted to have advised the brilliant team at B2B International on its sale to gyro, Denstu Aegis.

Green Square advises We Are Vista on its acquisition by ICF Consulting Inc
Green Square advises We Are Vista on its acquisition by ICF Consulting Inc
Based in London and Leeds, We are Vista is a leading creative communications business, highly recognised for its work in communications strategy, research, digital engagement, content development and creative execution.

With over 100 employees, its team includes some of the industry’s top strategic communicators who have developed campaigns for blue-chip names including BMW, Lloyds, Vodafone and Asda.

What’s in Sorrell’s playbook with S4 Capital?
What’s in Sorrell’s playbook with S4 Capital?
You can’t keep Sir Martin Sorrell down, or out of the news.

Shares in Sir Martin’s new venture, S4 Capital Group, were last week re-admitted to the London Stock Exchange's Main Market.

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