The perfect storm that's blowing up in media
The perfect storm that's blowing up in media
Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is.

In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern capitalism.

Beyond agency acquisition: the insiders' post-sale views - a roundtable discussion with Green Square and The Drum
Beyond agency acquisition: the insiders' post-sale views - a roundtable discussion with Green Square and The Drum
‘Mergers and acquisitions’ is a term which numerous business owners will be familiar with. Although the majority of agency owners are adept with the concept of building an agency and ultimately finding a home for it to realise its full value and potential, little is reported on what happens post-acquisition or on internal learnings from the process.

Agencies begin to feel the pinch as advertisers review accounts in droves; read Tony Walford's comment in The Drum
Agencies begin to feel the pinch as advertisers review accounts in droves; read Tony Walford's comment in The Drum
We’re not yet out of January and already $10bn worth of media business is under review, according to the estimates of marketing consultants ID Comms.

This week alone The Drum has reported that major spenders Shell, Asda, HSBC and Procter & Gamble have begun re-evaluating their agency arrangements. They follow the likes of Mars, Coca-Cola and Sky who already have tenders worth hundreds of millions in play.  And this is only the start.

Despite Trump, Iran remains an exciting proposition for the marcomms industry
Despite Trump, Iran remains an exciting proposition for the marcomms industry
Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that we’d just suffered the worst financial meltdown in more than 80 years.

The reason for that optimism was, of course, the election of a new US president. Barack Obama wasn’t just the first black POTUS in history, he represented something new after the divisive Bush and Clinton years. He was charismatic, personable, young – with something of the young John F. Kennedy about him – and was full of energy and ideas.

Green Square advises atom42 on its sale to iris worldwide
Green Square advises atom42 on its sale to iris worldwide
Green Square Associates is pleased to have advised the shareholders of atom42, UK digital acquisition specialists and full service digital marketing agency, on its sale to iris worldwide.

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