Green Square at the Pimento 2019 Conference
Green Square at the Pimento 2019 Conference
Barry Dudley, Partner at Green Square is looking forward to speaking at the Pimento 2019 Conference on Thursday 19th September at the Montcalm Marble Arch London Hotel.

Green Square advises XXS Amsterdam on its acquisition by Candid Group BV
Green Square advises XXS Amsterdam on its acquisition by Candid Group BV
We are delighted to announce the acquisition of XXS Amsterdam, one of Holland’s largest independent strategic and creative agencies, by Candid Group BV. The acquisition complements the eight agencies already within the Candid Group with significant synergies across specialisms and clients to bring a more holistic offering.

Founded in 1998 focusing on brand strategy, creative excellence and production in high-end studios, XXS works domestically and internationally for major clients and its many accolades include SAN and Effie Awards, Lamps and a Cannes Lion.

Green Square acted for the shareholders of XXS Amsterdam.
Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum
Expect more agency acquisitions as consultancies battle to keep up with each other: Tony Walford writes in The Drum
One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant Thornton, McKinsey et al – as major players in the mergers and acquisition (M&A) space.

Naturally, much of the focus has been on Accenture’s Interactive division, which has been the most acquisitive. Notable deals include its 2016 swoop on Karmarama, one of the last UK indies of any size, Irish shop Rothco in 2018 and New York creative powerhouse Droga5 last month.

How to make your agency fit for acquisition: Barry Dudley writes in The Drum
How to make your agency fit for acquisition: Barry Dudley writes in The Drum
As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn't until the 43rd minute, 0 – 0 after full time and extra time, ultimately dumped in a penalty shoot-out. But arguably the biggest talking point came from a brief and extraordinary period when the Chelsea keeper Kepa Arrizabalaga defied his manager Maurizio Sarri, refusing to be substituted for specialist penalty saver Willy Caballero.

Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Mini management consultancies: marketing’s next hot startups? Barry Dudley writes in The Drum
Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies.

This was especially true when Karmarama, one of the last remaining London indies of any scale, was snapped up not by a WPP or Omnicom, as one might expect, but by consulting giant Accenture in November 2016. The result was perhaps the first 'cagency'.

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